It is undoubtedly true that gossips are effective in bringing the celebrities' names into the spotlight, thus will be in the central of entertainment media industry. They will be the interests of all followers of the entertainment world. They want to be the buzzword- as long as possible and as much as they can stay right there.
But what kind of influence are they getting out of this? Far from the good ones, obviously.
Gossips are normally associated with negative effects. Still, many celebrities failed in looking for better options to bring their names in the positive lights, thus become a desirable brand for all entetainment industry's freaks. I have heard of one classic example which I considered as way too pathetic.
One of my friends used to befriend with this one female singer. In those years, it was hard for her to penetrate the local market, let alone the idea of going into markets of Indonesia, the Philipines or Singapore. I am not talking about the wrong strategies she engaged with which have led to the failure. But the most interesting part is, she actually 'paid' for her gossip to be written in one entertainment magazine!
She called my friend to asked for his little favor to have a photo session with one of the reporters from the magazine. She requested the reporter to create a 'scandalous' story between her and my friend. She fed the reporter with a good story, of course! Most of me and my friends from Kajang have all read this story.
I bet that at least for once, most local entertainment fans were pretty much into this gossip, that is why I say that the singer has finally achieved her purpose and tha RM500 was a wise investment for her. But then again, what kind of influence does she get out of her not-so-big investment? Definitely not-a-so-positive one and if it were to be badly fabricated by the media, she might need to pay for 'bigger investment' in the future.